For my jingle, I wanted to create a lively and energetic mood for listeners. When creating my jingle, I decided to come up with a short, catchy song to effectively advertise the product, Kleenex. My creative process included brainstorming a list of phrases and then putting them all together to create my jingle. I used loops to set the lighthearted mood for the song and I really wanted to capture the everyday practical use of Kleenex in my jingle (ex: when you sneeze, think Kleenex).
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I wanted to create a relaxed mood for my jingle, so I have the acoustic guitar loop in the background. I wanted the slogan to be short, simple and catchy. It is all within a C major scale to be very peppy and happy, so you feel happy when listening to it. Therefore, you will want to go to Whole foods.
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